YouTube Keywords – If you are a YouTuber or want to become one then you must know the strategies to increase the chances of your videos showing up in YouTube’s search results. If you are not popular then what is the benefit of being a YouTuber. Right?
So, without wasting further time let’s quickly move on to the main part of the article viz. How to make your YouTube videos and channel popular?
In today’s world, video marketing is becoming an important part of digital marketing. People love to watch videos and it is expected that by 2020, videos will account for over 80% of the consumer internet traffic.
- Almost half (46%) of viewers say that they actually purchase by watching a brand video on social media.
- 81 % of consumers say that they interact with the brands on social media, and 43% say that they’ve done so by watching branded social videos.
YouTube is the second most popular social media platform based on market share. And you’ll notice that most of the YouTubers are die-hard YouTube viewers. They constantly watch videos and search for videos about everything.
How to optimize for YouTube’s algorithm
YouTube is essentially a search engine for videos. If you want to get more followers and rank up your videos then you must upload Fresh content. Users love new videos! And that fresh content is taken into consideration by YouTube while ranking videos.
Watch time is really very important ranking factor. YouTube wants such videos that viewers will find enjoyable, so high user engagement is a great signal for the algorithm in identifying videos.
YouTube also relies on input from the YouTuber to feed their algorithm that means YouTube is counting on you to tell it what your video is about.
The first 48 to 72 hours are very critical for your video. If you optimize it well and you get it right then your video can shoot to the top else you’ll sink like a rock.
Metadata is Important
According to YouTube, metadata is all about the information about a video such as title, description, tags and annotations. It can help your video stand out and get found, so the content creators should optimize metadata to maximize visibility.
Firstly before creating your own video, you should research what type of videos your competitors are doing. The best time to optimize your video for SEO and get more views is before you even record it. It’ll be easier for you to create a video that “one-ups” them, both in terms of content and better optimized YouTube’s algorithm.
Before uploading your video, have your tags, keywords, title, description and custom thumbnail ready to go and then press the upload button.
YouTube Tags: Doing the keyword research
When doing keyword research on YouTube, you want to get keywords that’ll drive traffic to your video. The place for keywords to look is on YouTube, but you should also not miss other search engine tools (like Google search Console, SEMrush, SEOProfiler, Moz and others).
YouTube provides you to include “tags” to categorize your video by keyword with certain amount of number of tags. You want to look for multiword tags that can relate to your video’s topic. You should also use single-word tags and broad-term tags that can relate to your video’s broader topic.
Let’s take an example for better understanding:
How to ask a boy out on a date; What to say when you ask a boy out on a date; How to ask a boy you like out on a date; Asking out a boy you like
How, What, Ask, Boy, You, Like, Date
Dating, Dates, Flirting, Meet boys, Meeting boys, Talk to boys
One great way of getting tag ideas is to look at the top ranking YouTube videos that are directly competing with your video. But YouTube hides the video tags that make it difficult for you to spy on your competitors and see their keyword/tag secret sauce.
If you are a new YouTuber, you’ll want to look for keywords that are easier to rank for. Already have a YouTube channel that’s rockin’ it? Now you can afford to try to get your video ranked for the more competitive keywords.
Since YouTube limits the number of tags to be included, you must add your most important keyword phrases first and then use specific multi-word tags that are easier to rank for. If you have room, also include the single-word tags and broader-term tags.
By having a metadata strategy in place, you can increase the chances of your videos showing up in YouTube’s search results. And since video marketing will continue to grow and grow, mastering YouTube’s ranking algorithm starting today is a great way to kick your video marketing efforts into high gear.