XML Site Maps

XML Site Maps – When it comes to SEO and marketing, everyone wants it to be quick and easy win. Push a few buttons and pull a few levers and Ta-Da low effort, big win. 

And, thankfully there are some SEO techniques which deliver high value at a very low effort. One of those techniques is creating an XML sitemap. 

XML is considered as a “Technical” side of SEO but it’s not hard to make one and it’s not technical either.

XML Site Maps

For creating a really good XML sitemap, coding is not necessary but clicking is. First of all let’s understand what an XML sitemap really is.

XML sitemap is nothing but a list of website’s URL. XML stands for Extensible Markup Language, a way of displaying information on websites. It is called sitemap because it maps out how the website is structured and what the websites include.

What is the purpose of XML Site Maps ? 

Search engines on web use crawlers to organize and index information. Crawlers can read all kind of information. XML sitemap makes it easy for crawlers to see what’s on website and index it.

By doing so, your website has a stronger likelihood of improving its rank quickly. It works as a tale of contents for your website allowing the crawler to get essentials and index your site accordingly.

Sitemap can tell search engines about the date and time of upload of the page, frequency of updates to the page, the importance of page within website, and how to find and index content that may be found deep within the site’s structure.

Here’s how the information looks like in a sitemap:

  • Where the page is located on the website (its URL):  <loc>http://www.example.com/mypage</loc>
  • When the page was last changed:  <lastmod>2013-10-10</lastmod>
  • How often the page is changed:  <changefreq>monthly</changefreq>
  • What priority the page has in relationship to other pages on the site:  <priority>1</priority>

One of the communist explains why sitemap is important for SEO:

For content publishers, it’s become critical to help Google specifically understand if your site is the original publisher of content….XML sitemaps are just one tool that can help content creators establish their stake as the content originator. 

Your website can be seen as containing duplicate content if you aren’t using sitemap which is not good for SEO. With using sitemap you can tell Google ‘Look, this is my site and these are the pages I want you to index’. Within few minutes it will respond to your submission, crawl your site and index your content. 

There are a lot of sitemap because of which you cannot say no to sitemap. Some of them are:

  • The XML sitemap tells Google to crawl and index your website.
  • The XML sitemap tells Google what to crawl on your website.
  • The XML sitemap tells Google what kind of information is on your website.
  • The XML sitemap tells Google when your content was updated (which could result in more favourable or “fresh” rankings).
  • The XML sitemap tells Google how often your content is updated.
  • The XML sitemap tells Google how important your content is.
  • The XML sitemap helps your website instantly gain indexation for dynamically-generated pages.
  • The XML sitemap helps to overcome the limitations of a website with weak internal linking.
  • The XML sitemap helps to overcome the challenge of not yet having a strong external link profile.
  • The XML sitemap helps extremely large sites gain better and more organized indexation.
  • The XML sitemap helps Google crawl your website in a more effective way.
  • The XML sitemap shows Google all the pages on your website, even if they are deep within the architecture and might not otherwise be crawled as quickly.

There are three easy step processes to get started with creating your own XML sitemap

  • Create your own XML sitemap
  • Add your XML sitemap to your website
  • Submit your XML sitemap to Google

So what are you waiting for, grab your laptops and get started with creating XML sitemap for your website.