Writing an Advertisement – If anyone wants to grow their business online the most important thing is to get Traffic to your site. And for most of the businesses, the simplest way to get traffic is through Advertisement.
Advertisement is a game of inches. Small change in your add can give massive improvement in your profitability. When you are paying tens of dollars to different sites for your ad then you must make sure that you write ad copy that can push and persuade people.
In this post we’ll discuss four powerful tactics that anyone can use to write stellar ad copy.
- Show viewers how you can solve their problem
When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. This is the very first thing which a visitor will read.
The keywords you are using is important for Quality Score, which everyone (including your competitors) is using the same keywords, you won’t attract much attention. You need to mirror the visitor’s end goal to stand out.
Writing an Advertisement
Before creating any ad think about the user on the other end, what he wants to accomplish and how your headline can help fulfil that need.
Try to focus on end-solution that solves customer’s problem rather than the kind of keywords that relate to your business.
- Include emotional triggers
Most of the visitors might be looking for a site with an end goal in mind, which are browsing casually to get information or discover the solutions and services which are available for a potential problem.
For these kinds of visitors you have to spur them into action. One of the best ways of doing so is by emotional triggers. Because people don’t make decisions based on logic only, but are driven by emotions.
Writing an Advertisement
If people see something and get strong emotional reactions, they will just click through.
How you can make your ad copy emotional? Don’t worry, we have some key points for that:
- Know who your customer is
- The kind of persona you want to take on to appeal to that customer
- Write emotional ad copy from that persona
You have to make a balance to this reaction with the rest of message as you don’t want to give a negative emotion associated with your brand. Instead, focus on resolving the fear or concern.
- Focus on benefits, not features
When you start writing the body of your ad, don’t waste time on telling how amazing your brand is, rather focus on how your brand or product will improve their lives.
You need to be personal and must be able to demonstrate how your service can benefit the visitor.
The visitor wants to know the services or products which are good for him, hence tell the features of the product/service which they’ll get.
- Implement FOMO
Firstly, what FOMO is? FOMO is Fear Of Missing Out. Yes, this fear of being left out can be catalyst to get visitors to your site.
The easiest way to implement this online is to use countdown timers which run in real time.
With competition online only getting more intense, writing compelling ads is a powerful tool to drive conversions. Though it takes time and practice, following the above tips will help you get ahead of your competition.