What is Youtube SEO – YouTube is an American video sharing website headquartered in California. Three former PayPal employees Chad Hurley, Steve Chen, and Jived Karim created the service in February 2005. GOOGLE bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries
YouTube currently has over one billion users, making it one of the biggest online platforms. In fact, YouTube estimates that its users watch over a billion hours of video each day.
What is Youtube SEO
So, first things first. Here are a couple ‘guidelines’ to follow when thinking about video optimization – most importantly, think about video optimization the same way as you would about any other on-page optimization. YouTube has a very specific search algorithm which includes the following:
- number of views
The YouTube search algorithm is very complex AND changes frequently. In 2019 they made 200 changes to it!
What is Youtube SEO – YouTube search engine has kept changing over time. Up till 2012: view counts were taken into consideration
This tactic was proven out to be wrong and unsuccessful for both viewers and sponsors as well, this system wouldn’t let the most relevant video pop up into the account of viewer which were pleasing to them. This was in the time when the YouTube had a count of 4 billion a month and not 1 billion a day which is common in todays world as claimed by YouTube.
FROM 2012-2016: view duration and session time
After failure of the previous system YouTube now tried its another tactic which was based on the average time spent by a viewer on the video, and YouTube focused on rewarding video with better content which helped it to grow.
2016-2019: Machine learning
YouTube started using machine learning in order to improve its platform now there was better and relevant search engine.
As of now It uses its own internal ranking system combing through titles, tags, descriptions, and sections to compile a list of videos it thinks is relevant to your search. It then shuffles the list based on the video’s rankings including its views, engagements, watch time, and retention percentage. This has helped YouTube over the recent years to improve and gather enough audience to become one of the best platform.
HOW CAN I IMPROVE MY YOUTUBE VIEWERS COUNT?
We can understand YouTube’s SEO for helping us reach a better watch count on our videos. First thing we can do is optimize our YouTube tagline, titles, description as these things help in finding a viewer its desired content.
Now as you are on the list of people who searched a proper content to watch, you need to make your video appealing attractive by using compelling thumbnails. The last and the most important thing to do is to be original and expressive, your video should have the content you promised in your description.