What is SEO Keywords – SEO keywords are the keywords or phrases in your web content which makes it possible for people to find your site via search engine. A website is well optimized and speaks the same language as its potential visitor base with keywords for SEO. Keywords are one of the main elements of SEO.
In other words you can say that you need to know how people are looking for products, services or information that you offer, in order to make it easy for them to find you- otherwise they will land on many other pages given by Google results. Implementing keyword SEO will help your site rank above your competitors.
What is SEO Keywords ?
Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundation for all your other SEO efforts, it is worth the time and investment to ensure that your SEO keywords are highly relevant to the audience and effectively organized for action.
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It is a trial and error process for settling the correct keyword but the basics are easy to understand. Discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.
What is SEO Keywords :
SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be re-evaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors.
Some of the common mistakes done by search marketers when it comes to SEO keyword research are:
- Only doing SEO keyword research once,
- Not bothering to update and expand their SEO keyword list, or
- Targeting keywords that are too popular, meaning they’re way too competitive.
WordStream’s free SEO tools can help you find the best and most relevant keywords. Benefits of using WordStream’s keyword tools, including the Free Keyword Tool,
for better SEO include:
- More SEO Keywords – Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.
- Targeted SEO Keywords – Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.
- Grouping SEO Keywords – Learn how to organize your new SEO keywords into actionable segments using effective keyword grouping.
Now the question arises how we find the correct and most relevant keyword. You can do it by dividing your keywords into small, manageable groups of related keywords; you’ll cut down on your workload (significantly), while still creating targeted, specific pages. For example, A marketer attempting to optimize a web page for the “gourmet parakeet snacks” keyword group should consider doing most if not all of the following:
- Using the keyword in the title of the page
- Using the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)
- Using the keyword, and variations (e.g., “gourmet parakeet snacks”), throughout the page copy
- Using the keyword in the meta tags, especially the meta description
- Using the keyword in any image file paths and in the images’ alt text
- Using the keyword as the anchor text in links back to the page from elsewhere on the site
So, go and check the most relevant keywords for your webpage and include it so that your website gets more and more traffic.
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