What is On Page in SEO – On-site SEO is a practice of optimizing elements on a website in order to rank higher and get more traffic from search engines. On- site refers to optimizing both content and HTML source code of the page.
What is On Page in SEO ?
It helps users to understand quickly and clearly what a page is all about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).
Keywords, content and What is On Page in SEO
In the past, on-site SEO has been synonymous with keyword use — and specifically, including a high-value keyword in several key locations on a website. Earlier, user experience was secondary; simply making sure search engines found keywords and ranked a site as relevant for those terms was at the heart of on-site SEO practices.
Now a day, search engines have grown exponentially more sophisticated, they can get the meaning from the use of synonyms, the context in which content appears, or even just by paying attention to the frequency with which specific word combinations are mentioned. While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO.
Pages that meet these criteria have content that is:
- In-depth.“Thin” content was one of Google Panda’s specific targets; today it’s more or less assumed that content must be sufficiently thorough in order to stand a good chance at ranking.
- User-friendly. Is the content readable? Is it organized on your site in such a way that it’s easily navigable? Is it generally clean, or littered with ads and affiliate links?
- Unique. If not properly addressed, content duplicated from elsewhere on your site (or elsewhere on the Internet) may impact a site’s ability to rank on SERPs.
- Authoritative and trustworthy. Does your content stand on its own as a reliable resource for information on a particular topic?
- Aligned with user search intent. Part of creating and optimizing for quality content is also delivering on searcher expectations. Content topics should align with the search queries for which they rank.
Non- keyword- related on page SEO
There are several “keyword-agnostic” elements that can influence a page’s on-site optimization. Those include things like:
- Link use on a page: How many links are there? Are they internal or external? Where do they point to?
- Page load speed
- Use of Schema.org structured data or other markup
- Page URL structure
- Mobile friendliness
- Page metadata
Fully optimizing a page on your website requires both text- and HTML-based changes.