What are Keywords in SEO – Keywords are ideas and topics that define what your content is all about. These are the words which a searcher enter into the search engines, also called “search queries”.
A website owner or content creator wants the keyword of the page to be relevant to what people are searching for so that they have a better chance of finding your content among the results. It is linkup between what people are searching for and what content you are providing to fill that need.
What are Keywords in SEO
Your main goal is to get more organic traffic to your website from the SERPs, and the keywords you choose to target will determine what kind of traffic you will get. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek.
Keywords can be broad and far- reaching or they can be more specific combination of several terms, this is known as “long tail keyword”. Long tail keywords have more clear intent of definition about what the searcher is asking for. These keywords have less competition with a room for smaller websites to break in and make their mark on SERPs.
What are Keywords in SEO and your web page
Just throwing keywords on your web page won’t be good. Try to crate keywords that complement the content of your web page and provide real value to real people. Use unique keywords that look normal to humans and which reassure them we have what they are looking for.
This includes both title and body of your content, which leads to an important point. You may believe you’re enticing more clicks by offering tantalizingly vague titles for your content, but by disguising what the page is actually about, you’re opting out of some of the power of keywords.
Keywords to formulate a content strategy
You can start with a keyword and create your content around that term, but sometimes your content already exists and you need to match it to the keyword. For doing so, you have to create what is known as “content to keyword map”. Keywords define each page on your site, you can use them to organize your content and formulate a strategy.
Ideally, you want each page on your site to target a unique primary keyword. Generally speaking, your homepage will target a very broad industry term and as you create category pages, product pages, and articles, they will drill down into your niche and target more specific needs.
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