Social Media Marketing – Social media is one of the greatest invention of human being in the field of digitalization and connecting a lot of people in the same platform, people can share anything they want. But in field of professionalism it is coming over as a boon for marketing their product and expanding business.
Social Media Marketing
So, social media marketing is simply the art of promoting any product, brand, business, or individual on social media. There are many ways by which this can be done and there is a lot of platform also which shows the product like facebook, instagram etc. And what works for some won’t work for all as different businesses will require different strategies.
Here is some tips by which you can make good social marketing :-
#1: identify your business goals
Every single piece of your social media, the strategy serves the goals which you set foe your product etc. You simply can’t move forward without knowing what you’re working toward and what you really want.
Look closely at your company’s and demand of overall needs and decide how you want to use social media to contribute to reaching them.
You will undoubtedly come up with several personalized goals, but there are a very few that all companies should include in their strategy, increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.
First, set your goals and objectives or you can choose two primary goals and two secondary goals to which focus on. Having too many goals distracts you and you’ll end up achieving none. If your primary goal is to get more followers on social media, then you may want to consider buying them.
The followers won’t be from real people, but they will make your social media accounts look more popular which can then influence real people to follow you and boost your presence on media and helps your product to establish more your business more.
#2: identify ideal customers for your products
If your business is suffering from low engagement and on their social profiles, it’s usually because they don’t have an accurate ideal customer profile.
buyer persons help you define and target the right people, in the right places, at the right times with the right messages and right product. When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media. A buyer persons is a fictional character, not a real one!
The more specific you are, the more conversions you’re going to get out of every channel you use to promote your business.
#3: choose channels and proper tactics
Many businesses create accounts on every popular social network without researching which platform will bring the most return and which will benefits them for the most. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you.
If your prospects or customers tell you they spend 40% of their online time on facebook and 20% on twitter, you know which primary and secondary social networks you should focus on.
#4: assign different roles to different people
People who knowing who is responsible for what increases productivity and avoids confusion and overlapping efforts. Things might be a bit messy in the beginning, but with time team members will know their roles and what daily tasks they’re responsible for, will gives you a better results.
When everyone knows his or her role, it’s time to start planning the execution process. You can either plan daily or weekly. I don’t advise putting a monthly plan together because lots of things will come up and you may end up wasting time adapting to the new changes.
Benefits of social media marketing
1. Increase brand awareness- social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts.
2. Improved conversion rates- the majority of the population is on social media. Social media and advertising are two components used together to target potential clients on social media platforms, such as facebook and instagram.
3. Increased inbound traffic-without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for.
4. Promotes your content