Social Media Marketing

Social media marketing – is the use of social media to promote our own products. Social media is one of the online platforms which is being used the most in today’s world so marketing through these sites are no doubt a wonderful opportunity and with growing time it has even become more and more popular.

Social Media Marketing

Social media marketing has established its firm in the marketing world due to its transparency. The interactions made are more personal to the users than outbound marketing sources and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth Social networking sites act as word of mouth or more precisely, e-word of mouth.

In 2104 more 80% business executive recognised social media marketing as an integral part of their marketing.

STRATIGIES:

How exactly you can use the platform which you all used until now only for chatting and surfing can be used for marketing and profits.

There are two basic and strong strategies for social marketing

1.Passive Approach

Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.

Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known

2. ENGAGEMENT

Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers. Engagement requires enough input from the individual, he need to find out the potential buyers and interact with them until they agree upon.

Platforms

Twitter: certainly, one of the sites which has been handling small-big issues since time, it started on 21 March 2006 in San Francisco and has become a major part of daily life now it has a bound of 140 characters where the individual inserts valuable inputs

Facebook: The most used platform here we can find the opportunity to spread one’s market on the social feed which is generally used for status and posts.

WhatsApp: In recent times phone only application WhatsApp emerged as an important texting platform but the same platform can be used for many other stuffs as well, marketing through this can be done by spreading awareness about certain product or certain brand itself.