What is Pay Per Click ?
Pay Per Click – PPC is a web-based advertising model in which promoters can show advertisements for their products or services when clients–people searching for things online– enter applicable questions into web search tools. Publicists are just charged when a client really taps on their advertisement, consequently the name “pay-per-click.” Or “paid per click”. Due to the idea of keywords and the part they play in paid inquiry, pay-per-click promoting can likewise be alluded to as watchword advertising.
DOES PAY PER CLICK REALLY WORK?
PPC works for sure, but firstly you must analyse your website, is there any need for PPC or not. you must understand what kind of website really need PPC for better results. if you have an e-commerce-based website then there is higher possibilities for good PPC result.
If you have created a right campaign, category, ad group ad extensions and call to actions button for your ad campaign, you will get better results for sure.
Why One Should Do PPC marketing:
- It gives you results quick
- Pay per click would help you drive traffic directly and it gives results really quick, so you don’t have to invest and wait for outcome so long.
- You are in driver’s seat for your campaigns and your amount spent
- It’s always on you how much you want to spend on PPC you can begin with a small investment and capital and wait for results and decide if you are doing it anymore or not. If it has helped you or not!
- It is precise
- It is transparent, no third-party involvement so that you can check everything on your own and know the live status
- Results are easy to track
- It gets along with other types of marketing channels well
- It maybe for you to boost customer flow into your website or to make your brand name popular or to make your product stable into busy market world. This is certainly very much important as without this you will be wondering into the market paying for PPC and getting nothing back into return.
Major platforms for Pay Per Click
- Google Ads
Google Ads is Google’s primary PPC advertising platform. Google offers pay-per-click advertising on its Search Network and search partner sites along with image and video advertising on its Display Network.
- Microsoft Advertising
Microsoft Advertising (formally Bing Ads) is Microsoft’s PPC advertising platform. The platform allows pay-per-click advertising on its Search Network and search partner sites along with native advertising on Microsoft-owned web properties.
- Amazon advertising
Amazon advertising is the fastest-emerging PPC platform for e-commerce retailers. Amazon empowers advertisers to create display- and shopping-focused campaigns that promote their products on Amazon’s shopping network.