Digital Marketing interview Questions – Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer mar‐ keting, content automation, campaign marketing, datadriven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e-books, and optical disks and games are becoming more common in our advancing technology.
Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career. All you have to do is search for good opportunities and prepare well for your digital marketing interview questions. Why wonder anymore? This article offers a compiled list of possible question based on Digital Marketing that are usually asked to both experienced as well as fresher candidates.
Digital Marketing interview Questions
Q1. In what segments you can divide digital marketing?
Digital marketing – the term can be easily divided into two segments. 1. Inbound Marketing 2. Outbound Marketing 1. Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.
This helps a customer to learn regarding the company and all the products offered by it. Outbound Marketing is a marketing aspect that deals with reaching out to the potential buyers through the digital platforms, calls, email and placing advertisements.
Q2. What are the different ways & channel to promote digital marketing?
The different way to promote digital marketing are:- 1. Search Engine Optimization (SEO) 2. Search Engine Optimization (SEO) 3. Search Engine Marketing (SEM) 4. E-commerce Marketing 5. Content Marketing 6. Email Marketing 7 .Social Media Marketing The different channel to promote digital marketing are:- 1. Affiliated Marketing 2. Email Marketing 3. Display Marketing 4. Search Marketing 5. Social Media 6. Social Networking 7. Social Marketing 8. Online PR 9. Video Advertising 10. Search Engine Marketing (SEM) 11. E-commerce Marketing 12. Content Marketing 13. Email Marketing 14. Social Media Marketing
Q3. How can you increase traffic to a website .?
To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition. However, the essential factor you need to focus is User Retention. For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low. By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.
Q4. How has your qualification helped your digital marketing career?
The answer of above question depend on the individual thinking level. In this answer the individual can tell to the interviewer how there theoretical knowledge he/she can apply into the practical part of the Digital Marketing.
Digital Marketing interview Questions
This is a good question if your degree is not related to marketing or digital marketing. In this case, what were the skills you needed to complete your degree and dissertation and how it can be applied in digital marketing industry? With this question, the employer wants to know what knowledge and skills you gained from the college could benefit their organization in the long run.
Q5. Why is online marketing preferred more than offline marketing now a days..?
Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing. The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing. On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.