Backlinks for SEO – Firstly, what is backlinks? Backlink is a link from one website to another website. Backlink is also called “inbound links” or “incoming links”. Backlinks make huge prominence of a website on search engine results. That is why they are considered very important for the website’s SEO ranking.
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For better understanding of backlinks let’s take an example. Suppose a blogger A writes an article. Another blogger B doesn’t agree with A’s article and write about it in his blog. He links to A’s article on his blog so that his readers can understand both the point of views. Here, A’s blog gets a valuable backlink. On the other hand, B’s article gets popular and many other websites link to his article. Now B’s article gets many new backlinks. Even though A’s article got one backlink but the value of his backlink is increased by B’s backlinks.
Backlinks for SEO
World Wide Web or just “web” is a network of many pages connected to each other via hyperlinks. Each hyperlink connected to a new document increases the overall growth of the web.
Now, when we have a clear view of what exactly backlinks are let’s get to know the importance of backlinks in SEO. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.
Backlinks for SEO
If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.
Some backlinks are more valuable than others. Followed backlinks from branded, trustworthy and popular sites can give your brand a boost. Similarly, just as a backlink can increase the brand value, it can also degrade the value of your website.
When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, and so on) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.
Hence, backlinks can give a real boost bust it can decrease its value. So, be cautious while linking other websites in your blogs.